Blog by Samantha

Yesterday, while standing in line at the grocery store, I had the simple idea to grab a pack of gum. What I didn’t expect was to spend five minutes trying to make a decision. My first instinct was to grab something from Extra—a brand I’ve bought before. But then I saw the mints… and then the sugar-f...

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Has your company ever formally evaluated the outcomes of its decisions?

Have you ever done this within your department?

It’s surprisingly rare — not because people don’t care, but because it takes structure and commitment to do it well.

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“Data-driven decision-making” is everywhere—on job descriptions, in boardrooms, and splashed across corporate values pages. But what does it actually mean?

I once reviewed a job description packed with this language and asked the hirin...

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Decisions aren’t always about data—they’re about how we interpret it. And that interpretation is often clouded by logical missteps, also known as fallacies. These subtle errors in reasoning can derail smart strategies, cloud judgment,...

There’s no such thing as smooth sailing in life—or business. No matter how great your product or how happy your customers are, you're still at the mercy of outside forces. Customers face their own challenges, economies shift, policies change—and suddenly, your bottom line takes a hit.

You can’t contr...